Navigate is a boutique management consulting firm whose growth had stalled. Scribewise designed and executed a rebrand followed by a thought leadership program that reignited their growth.
Posts by Scribewise
Actionable Branding: Putting Your Brand to Work (eBook)
You know what the trouble with branding is? Too often, it’s a big project that generates a lot of energy … and then when it’s done, it’s done. That’s not the way it’s supposed to work.
It’s up to marketers to create a connection from the product and company to the buyer. The way to create a connection? A strong brand story.
Everything the CEO Needs to Know About Content Marketing (eBook)
What is this content marketing thing you’re hearing so much about? And, more importantly, can it help your business grow?
Corporate Storytelling: Emotion Is Better Than Bullet Points
Corporate storytelling works. But many executives are afraid to rely on story, and remain stuck with boring me-too bullet points.
Focus On The Why And The What
Should your business be on social media? Maybe. Maybe not. But I’m very sure that it’s the wrong question to be asking; or, more accurately, it isn’t