Resource Library
All our best content in one spot. Looking for something specific? Search below!
Featured
eGuide
Beyond Thought Leadership: Becoming a Subject Matter Unicorn
Turn SMEs into influential thought leaders with this comprehensive guide.
Demand Generation
Interactive FinTech Story Stream Reaches Financial Advisors, Creates Demand and Drives Leads
The Story Stream helped eMoney stand out from the dry content advisors are used to seeing and served as a lead generation tool.
Thought Leadership
Becoming a Subject Matter Unicorn
How to transform subject matter experts into influential thought leaders.
Brand Storytelling and Thought Leadership Helps Loss Prevention Company Go to Market in the U.S.
ALTO knew it needed to adjust the brand story and marketing approach here in the States to replicate their global success.
Management Consulting Firm Rebrand and Thought Leadership Drives Growth
Navigate’s revenue growth had slowed. They knew it was time to do some deep thinking on how to reignite growth.
How to Record Video with Your Smartphone
Behold, your smartphone—a powerful tool that captures high-quality video, provided you know how to optimize the device for your environment.
Changing an Insurance Broker's Business Trajectory
The Story Stream helped eMoney stand out from the dry content advisors are used to seeing and served as a lead generation tool.
Thought Leadership Program Generates Demand for Employee Benefits Firm
Corporate Synergies’ old marketing approach had stopped working. It was time for a new approach.
Tips for Creating and Optimizing Videos That Will Engage Your Audience
How to create the best thought leadership videos.
The LinkedIn Activation Program
This program helps SMEs enhance their online presence, establish thought leadership, and boost engagement through a structured content creation and posting strategy.
Branding
The Brand Refresh Playbook
A brand refresh requires a deep understanding of your brand, your industry and your target audience. In this playbook, we’ll delve into the key elements of brand evolution.
Marketing strategy
Courageous Marketing Framework
This framework is intended to introduce the concept of Courageous Marketing and then help you get there.
How Professional Services Marketers Can Play the LinkedIn Long Game
This guide is intended to help you navigate this fine line and have demand generation success on LinkedIn.
The SEO Delusion
Businesses should prioritize building trust-based relationships with prospects over merely increasing website traffic, as higher traffic does not necessarily lead to more business.
How to Align Biz Dev and Marketing for Professional Services
A strategic framework for aligning business development and marketing in professional services firms by fostering equal partnership, setting unified goals, understanding each other’s tactics, and improving communication to drive revenue growth.
A Story Stream on Story Streams
Story Streams are dynamic, animated web pages designed to engage B2B audiences by combining compelling writing with interactive visuals, enhancing storytelling to capture attention and build trust.
Playing It Safe Sucks
Playing It Safe Sucks is your guide to breaking free from the pack to make a meaningful impact in your career, your company and your industry.
Differentiation
The Neon Fingerprint: Your Guide To Being Unignorable
How to transform subject matter experts into influential thought leaders.
Marketing for Humans
The SEO Delusion - Marketing for Humans
Scribewise President John Miller attacks the conventional wisdom that website traffic is the be-all and end-all for B2B companies.
Why Your Employer Brand Should Repel Candidates - Marketing for Humans
Pete Van Neste, head of marketing at recruitment software company Pinpoint, talks about why repelling candidates is the right thing to do.
Why Your Employer Brand Should Repel Candidates - Marketing for Humans
Pete Van Neste, head of marketing at recruitment software company Pinpoint, talks about why repelling candidates is the right thing to do.
Content is King - Marketing for Humans
In this webinar, Gerry says that content is king—but only if your kingdom is interested. As marketers, it’s our job to create that interest.
Mean People Suck - Marketing for Humans
Using multiple examples and case studies, Michael Brenner demonstrates that customer-centered marketing works best, and stresses that marketers must learn to push back on ideas that will not deliver value to the customer.
The Power of Perspective: How Thought Leadership Can Humanize Your Brand - Marketing for Humans
Viewfinder Partners’ Principal Lee Price discusses why marketers should lead with people over their corporate brand, what makes good thought leadership and how to develop your thought leaders’ ideas and turn them into excellent content.
What Makes a Great Brand? - Marketing for Humans
Finch Brands President Bill Gullan tells us that branding is fundamentally about asserting difference and establishing expectations, and that the best brands are built from the inside out.
Women in B2B Marketing - Marketing for Humans
The panel discusses how the heightened sense of empathy and intuition women often bring to the table greatly helps to create customer-centric brands and stories.
Natalie Nixon: A Fireside Chat - Marketing for Humans
Natalie says it is vitally important to embrace creativity to humanize B2B marketing: “To be human is to be hardwired to be creative.” She stresses the importance of asking questions to find the best answers.
VIDEOS
Courageous Marketing
A video all about being courageous in your marketing. Stop following the pack.