Frequently Asked Questions
These are the questions we get the most. If you have a question that is not answered here, by all means—send us a note!
What types of companies do you work best with?
We work best with professional services firms that have complex offerings, long sales cycles and a deep reliance on expertise. Too often, that expertise is invisible to both prospective clients and the large language models (LLMs) that increasingly influence their decisions.
We help you change that by building a marketing program based on your unique perspective—optimized for humans and AI engines like ChatGPT, Perplexity, Claude, and Gemini.
Read more about our ideal client here.
How will you get to understand our business?
Our job is to extract knowledge from your team and transform it into a compelling, defensible point of view. That’s the heart of your marketing and feeds directly into your generative engine optimization (GEO) strategy.
We thrive in complexity. To work at Scribewise, you must be intellectually curious, always excited to learn new things. You’ll see this in our Articulation and Alignment module. We bring an investigative, journalistic approach to learning about the nuances of your business, and our commitment to you is to always have our brains turned on so that we can:
- Ask the right questions
- Capture your voice
- Identify human and AI discoverability gaps
- Shape messaging that resonates with both human and AI
We already have a strategy; can we just hire you to execute that strategy?
When you engage with us for Articulation and Alignment, our purpose is to enhance whatever strategy you have; sometimes that means we’re building a strategy from scratch.
Diving straight into execution without understanding the “why”—and without adapting it for AI discoverability—would be a disservice. You’re paying for our strategic brains; we make sure they’re working for both human and AI audiences.
How much of our team’s time and energy do you need?
We carry the bulk of the execution load, but we need your input early on, especially from your leadership and subject matter experts.
Expect:
- 2–3 hours gathering key materials
- A short marketing survey for all team members
- 30-minute interviews with leadership
- SME interviews to inform content and AI-optimized messaging
- Weekly 30-minute check-ins with your marketing team during active phases
Various SMEs will need to set aside time for 30-minute interviews to provide their expertise as part of the ongoing content creation process.
Do you offer generative engine optimization (GEO)?
Yes. We integrate GEO into our marketing process to ensure your expertise is visible to both humans and large language models like ChatGPT, Perplexity, Claude, and Gemini.
See our full GEO FAQ for details on what GEO is, why it matters and how we deliver it.
What services do you offer?
Our core strength is that we can create a compelling narrative for your company—everything flows from that. Our capabilities include:
- Brand messaging and value proposition development
- Thought leadership strategy and content creation (AI-ready formats)
- Generative engine optimization (GEO)
- Graphic and motion design
- Website design and LLM-friendly development
- Social media and SME activation
- Account-based marketing and sales enablement
- Media relations and PR for both human and AI exposure
Do you work on projects?
Yes. We know that sometimes you just need to get something done, and when we have available bandwidth we’re glad to dive in and help you create that whitepaper, eGuide or AI-optimized case studies, etc. Our minimum fee for a project is $15,000. We also work on larger, one-time projects, such as website builds.
That said, most clients see the best results through ongoing engagement, where GEO and demand generation build momentum over time.
What makes Scribewise different from other agencies?
There are three things that set us apart from those other guys:
Professional services focus
We’ve worked with dozens of professional services firms and have helped them generate millions of dollars in new revenue. We understand your complex, consultative sales process.
Demand generation and AI discoverability
We’re hyper-focused on making you both unignorable to both humans and large language models.
Strategic and hands-on
Marketing is about both thinking and doing. We think big and execute with precision—producing work that future clients and AI tools can’t ignore.
What do you charge?
Every client engagement is different because every client’s needs and goals are different.
That said, here are some budgeting guidelines:
- For Articulation and Alignment: $12,500
- For Essentials: Starting at $10,000
- For Demand Activation: Starting at $6,000 per month
- For projects: Starting at $15,000
- For GEO: Starting at $6,000 per month
If you’re thinking of an ongoing relationship, we do not automatically lock you into a 12-month contract out of the gate. We start with shorter-term strategic work that sets the stage for future work together and helps us both to determine whether working together … works.
How do you define success for your clients?
It begins with understanding your business goals, and making sure that your marketing goals are in alignment with the business goals. From there, we recommend specific metrics to determine a baseline, and then track them as we move forward together.
Increasingly, we recommend measuring how your firm’s AI visibility grows over time. We monitor the frequency and accuracy of LLM references, citations and AI ranking for key industry topics.
How big are you? Who works at Scribewise?
We’re a team of ten, mostly local to the Philadelphia region. Our in-house team is made up of marketing strategists, writers and designers. These smart folks specialize in brand messaging, content marketing, graphic and motion design, media relations, social media management, website development, account-based marketing, sales enablement and GEO strategy and implementation.