B2B buyers are humans, not robots

Automation and algorithms aren’t always the best way to reach people. To reach humans. We need to break down the barriers between companies and their potential clients. Real, human connection isn’t a revelation, but it’s becoming increasingly more valuable for B2B companies to embrace in an ever-expanding digital world.

Helping you humanize complex business conversations.

Past Events

Session 1

The Power of Perspective:
How Thought Leadership Can Humanize Your Brand 

with Lee Price
You may realize the importance of building an authentic, human brand, but do you know how to get there? In this webinar, Lee Price, thought leadership consultant, will discuss why marketers should lead with human thought leaders (not companies), what makes good thought leadership and how to develop your thought leaders’ ideas and turn them into excellent content. 

About Lee Price 

Lee Price is a thought leadership consultant and ghostwriter. She helps visionary leaders dig up their next big ideas. Lee has worked in B2B marketing for the past 10+ years, and earned her chops working at the business news publisher SmartBrief, leading marketing for a niche consumer brand and delivering content strategy for clients at a B2B content marketing agency. Her focus is helping brands make a bigger impact by developing their unique perspective. She lives in Florida with her family. You can sign up for Lee’s email newsletter about the future of thought leadership at leepriceideas.com.


Session 2

Live Case Study:
How Storytelling Drives
Business Growth 

with Heidi White
October 20, 2021
11:30 a.m. – 12:15 p.m. ET

In this webinar, Scribewise President John Miller will talk live with Heidi White, CMO of Navigate, about their brand reinvention and the impact it has had on their business. The discussion will focus on Navigate’s transformation and how Heidi and her team set the stage for success. We’ll chat about the dreaded RFP process, bringing a B2C mindset to B2B strategy, the content creation partnership and how Heidi and her team make working together fun and rewarding. 

About Heidi White 

Heidi White is the CMO of Navigate. An accomplished marketing leader with both consumer products and professional services experience, Heidi is a true believer that—when it comes to management consulting—different is good. Heidi is an energetic and enthusiastic champion of the way the Navigate team works to help clients truly rethink and transform their customers’ and employees’ experiences. Heidi leads brand positioning and strategic marketing programs, and partners with leadership team colleagues to drive effective business development and strive for a consistently superior client experience.


Session 3

Why Your Employer Brand Should Repel Candidates

with Pete Van Neste
November 10, 2021 
11:30 a.m. – 12:15 p.m. ET

Most people design employer brands to attract more candidates. But we don’t want more candidates, we want the right ones. 

In this webinar, Pete Van Neste, head of marketing at recruitment software company Pinpoint, will discuss why repelling candidates is the right thing to do, how to create a compelling employee value proposition and what you need to do to promote a message that attracts more of the right candidates and less of the wrong ones.

You’ll leave the session with a series of next steps that you can implement right away as well as some helpful templates to get you started. 

About Pete Van Neste 

Pete Van Neste is an experienced marketing leader specialized in helping B2B SaaS companies grow faster. He’s launched new products into global markets, owned the revenue number, built teams from scratch and even spent time in sales. Today, he leads the marketing team at Pinpoint. As one of the fastest-growing companies in the recruitment software space, Pinpoint helps organizations attract, hire and onboard the right talent. He lives with his wife and young daughter in Jersey in the Channel Islands.


Scribewise is raising money for Girls Who Code on behalf of Marketing for Humans speaker Pete Van Neste.

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