Posts by Lindsay Cottman
Study Shows Professional Services Clients are Fed Up with Your Jargon
Jargon-free thought leadership is not just about using simple words; it’s about communicating complex concepts in a manner that resonates with your audience, irrespective of their familiarity with industry-specific terms.
Catching Eyes, Closing Deals: How to Create Case Studies that Convert
While case studies may not be a novel concept, their effectiveness in driving conversions remains unmatched. By adopting a fresh perspective and embracing innovative approaches, marketers can breathe new life into this traditional content type.
Marketing Wellness: How to Promote Preventive Care with Content
By embracing content marketing, social media, email marketing and digital channels, healthcare organizations can effectively disseminate valuable information, encourage preventive measures and strengthen patient engagement. Just like any other activity, promoting care isn’t just about marketing services—it’s about empowering people to take control of their health, one proactive step at a time.
The Write Rx: Elevating Healthcare Communication with Patient-Centric Content
If you work in healthcare, you’re likely familiar with the concept of patient-centricity and the bevy of benefits that come with it: better clinical outcomes, increased patient retention rates, improved health literacy, greater engagement across patient populations...
Strategy is a Plan for Change. Let’s Embrace That.
