If you’re like most people, your LinkedIn profile doesn’t do make a lasting impression. With a few tweaks, your profile can stand out. Read the post.
Posts by Bill Conn
Activating the C-Suite on LinkedIn: Dispelling Your Leadership’s Myths and Misconceptions
The C-suite is critical to the success of your marketing efforts on social media, but a lack of time, buy-in, and understanding can make it difficult or impossible to capture their voices in these channels. These strategies can help educate and unlock their participation.
What is Brand Strategy?
The Courage to Say “No” Will Make You a Better B2B Marketer
Good marketers are hardwired to please people. Whether that’s your agency client, your customer, your boss, or some other stakeholder in the marketing mix, it’s natural to want to say “yes” as frequently as possible. It makes sense, since saying yes leads to opportunities for success—both personally and for the organization you’re supporting.
The Brick-and-Feathers Strategy for B2B Content Marketing
B2B Marketing Authenticity: 5 Lessons We’ve Learned from Clients
Learn more about staying true to your brand when trying to reach potential clients.
Marketing Wake-Up Call: Stop Waiting for the “New Normal”
Don’t Write Trash Content: Get the Most Out of Your Experts Instead
Why Every Business Should Be an H2H (Human to Human) Business
The Brick and Feathers Strategy for LinkedIn
A successful LinkedIn content strategy needs a combination of long- and short-form content. Here’s how to build an approach that works.