Frequently Asked Questions
These are the questions we get the most. If you have a question that is not answered here, by all means—send us an email!
What types of companies do you work best with?
We work best with professional services firms that have complex offerings and often long sales cycles. We understand what you’re selling—your team’s expertise. But too often, that expertise is not seen by the outside world. We help you change that by building a marketing program based on your expertise. Read more about our ideal client here.
How will you get to understand our business?
This is the crux of our job—to extract the knowledge from your team’s brains and ultimately transform it into a compelling point of view that becomes the core of your marketing efforts.
We thrive in complexity. To work at Scribewise, you must be intellectually curious, always excited to learn new things. We like to say that we may not have all the answers, but we do have all the questions. You’ll see this in our Articulation and Alignment module. We bring an investigative, journalistic approach to learning about the nuances of your business, and our commitment to you is to always have our brains turned on so we keep learning.
We already have a strategy; can we just hire you to execute that strategy?
When you engage with us for our Articulation and Alignment module, our purpose is to enhance whatever strategy you have; sometimes that means we’re building a strategy from scratch. We’re doing you a disservice if we dive straight into executing your existing strategy; we want to be additive to it when possible, and always develop an understanding of the “why” of your strategy so that we can be as effective as possible in maximizing results. You’re paying us for our strategic brains, so let’s use them.
How much of our team’s time and energy do you need?
Clients hire us to provide the perspective, experience and skills they need more of. So the bulk of the responsibility for making our relationship succeed falls on us. But we can’t do it without you.
We need your team’s expertise and attention, especially early on, when we’re collectively doing the heavy lifting of building the foundation. At the beginning, you’ll have to spend a couple hours gathering materials for us to review. Additionally, we ask everyone at your firm to take a short survey on the state of your company’s marketing—this establishes a baseline of internal sentiment and provides us context for moving forward. We especially need the perspective of company principals—what is their vision? What is their business strategy?—so we’ll conduct 30-minute interviews with them.
Various SMEs will need to set aside time for 30-minute interviews to provide their expertise as part of the content creation process.
We also recommend meeting with your marketing team for a once-a-week 30-minute check-in, and of course your marketers need to manage your approval process.
What are the services you offer?
Our core strength is that we can create a compelling narrative for your company. Everything flows from that, and our everything includes:
- Content creation and copywriting
- Graphic and motion design
- Branding and messaging
- Website and interactive design and development
- Social media management
- Account-based marketing and sales enablement
- Media relations
Do you work on projects?
Yes. We know that sometimes you just need to get something done, and when we have available bandwidth we’re glad to dive in and help you create that whitepaper, eBook or whatever. Our minimum fee for a project is $15,000. We also work on larger, one-time projects, such as website builds.
But most of our clients get the best value by working with us in an ongoing way—as the flywheel picks up speed, you’ll see a compounding positive impact for your business.
What makes Scribewise different from other agencies?
We believe there are three things that set us apart from those other guys:
- Professional services is where we live—We’ve worked with dozens of professional services firms and have helped them generate millions of dollars in new revenue. We understand your complex, consultative sales process.
- Demand generation is our obsession—We’re hyperfocused on making you both unignorable and enhancing your credibility. Lots of marketers can do one or the other; we’ve found the sweet spot to do both.
- We’re good, but humble—Marketing is about both thinking and doing. We have smart folks who are not afraid to roll up their sleeves and create something that makes your future customers sit up and take notice.
What do you charge?
Every client engagement is different because every client’s needs and goals are different.
That said, here are some budgeting guidelines:
- For Articulation and Alignment: $12,500.
- For projects: starting at $15,000.
- For ongoing relationships: starting at $6,000 per month.
If you’re thinking of an ongoing relationship, we do not automatically lock you into a 12-month contract out of the gate; we start with shorter-term strategic work that sets the stage for future work together and helps us both to determine whether working together … works.
How do you define success for your clients?
We recommend specific metrics to determine a baseline, and then track them as we move forward together.
How big are you? Who works at Scribewise?
We’re a team of ten, mostly local to the Philadelphia region. Our in-house team is made up of marketing strategists, writers and designers. These smart folks specialize in brand messaging, content marketing, graphic and motion design, media relations, social media management, website development, account-based marketing and sales enablement.
Have more questions?
If you think we sound like the type of people who can change your business trajectory, let’s set up a meeting to discuss your goals.
General Contact Form
Form that goes to John