Professional services marketing on LinkedIn can increase awareness, and possibly even generate demand and leads. But first, you have to navigate the platform and its ever-changing algorithm. Here are our tips for success.
Posts by John Miller
Survey: Marketers are Struggling to Keep Up with Client Buying Habits
A survey of professional services marketers and buyers shows that marketers too often rely on old tactics and don’t deliver what prospects want.
Building A Realist’s B2B Content Marketing Strategy
Corporate Storytelling: Figuring Out What You Stand For
A Framework for B2B Brand Storytelling Consistency
Playing It Safe Sucks
Your Story is Your Strategy
Dōmo arigatō, Mr. Roboto: How to Use AI to Market to Humans
Dōmo Arigatō,Mr. Roboto:How to Use AI To Market to HumansA 15 minute read01. Don’t Be Scared of the Robots02. A Couple Important Caveats03. Understanding Your Audience04. Content Creation, Sort Of05. Brainstorming That Jolts Your Synapses06. Iterate Faster and...
Don’t Obsess About the Competition
Remember when your mom said, “Well, if Jimmy jumped off the Brooklyn Bridge, would you too?” Mom’s message was spot on for marketers, too. Don’t do what other businesses are doing; do your own thing.
Courageous Marketing, Defined—And How to Face Your Fear
We see it every day. Hell, we feel it too. The fear of possibly screwing up, wasting marketing budget and then paying the price for it. Well, we’ve had enough. It’s time to embrace courageous marketing.