Our Team

Bill Conn is vice president, head of accounts at Scribewise, where he leads client relationships and ensures delivery of high-impact marketing, content and PR programs. Bill draws on his experience in content marketing, B2B communications and brand strategy to help professional services firms drive growth.

Before Scribewise, Bill held senior roles across Philly-area tech startups, medical and children’s publishing, developing a storytelling background that he brings to every client engagement.

Lindsay Cottman is director of thought leadership at Scribewise, helping organizations shape complex ideas through content that reflects how leaders think. She partners with clients to develop narratives and thought leadership strategies that elevate executive voices and drive growth across B2B technology, healthcare and management consulting.

Before Scribewise, Lindsay held marketing and communications roles in healthcare, publishing and professional services, building expertise in storytelling and strategy.

Cassie Drumm helps healthcare organizations communicate with clarity, empathy and purpose, translating complex medical topics into accessible content for patients and providers. She guides clients in building trust and engagement through strategic storytelling.

Before Scribewise, she led digital marketing initiatives at Running Press, a Philadelphia-based book publisher. She has also worked as a freelance consultant, helping organizations refine their voice and strengthen their content strategy.

Danielle Kelner develops and executes demand generation and thought leadership programs that build trust and strengthen engagement. She brings compelling storytelling and a data-driven approach to every client partnership.

Before Scribewise, she worked as a freelance copywriter helping B2B organizations and nonprofits refine their messaging and spent nearly a decade as a middle school math teacher in Philadelphia, accelerating academic growth through evidence-based practices.

Kaitlin Loyal is vice president of operations/client advocate at Scribewise. She ensures our work aligns with client strategies, assists with business development, oversees our GEO practice and reviews everything before it goes to clients.

Before Scribewise, Kaitlin developed and executed marketing and communications strategies and was a copywriter for B2B professional services firms, healthcare and technology companies and national and international non-profit member organizations.

Lauren Milewski is Creative Director at Scribewise, where she leads both in-house and client-facing creative and design. Lauren brings a strategic and highly visual approach to helping clients clarify their message, elevate their presence and create marketing that wins trust.

Before Scribewise, Lauren led creative at various organizations across both agency and in-house environments. Lauren lives just outside Philadelphia with her family, where her work and life are fueled by good design, strong coffee and the belief that creative thinking can solve almost any problem.

John Miller is the founder of Scribewise and the author of Playing It Safe Sucks: A Manifesto for Courageous Marketing. John has spent his career helping firms to get noticed and build trust through bold marketing programs.

Before Scribewise, John was a principal at one of the mid-Atlantic's top public relations agencies. He also worked as an award-winning broadcaster for a number of TV and radio stations, most notably as the pre- and postgame radio host for the Philadelphia Eagles. Go Birds.

Miranda McCanna is Director of PR and Research at Scribewise, where she helps organizations build visibility through clear storytelling and credible insights. With a background in earned media and original research, she leads PR strategy, thought leadership, and media narratives, and develops original research studies that strengthen brand authority and drive meaningful coverage.

Before Scribewise, Miranda built her career at the intersection of PR and research, turning original studies into compelling media stories. She led hundreds of research initiatives end-to-end, from concept and survey design through analysis, content development, and media promotion, ensuring insights did not just live in reports but powered campaigns, shaped positioning, and drove measurable impact.