Services
Generative Engine Optimization for Professional Services
We make your firm unignorable in the AI search era
Generative engine optimization (GEO) is a huge leap forward from traditional SEO. People are turning to AI answer engines like ChatGPT, Perplexity, Claude and Gemini to help them answer their questions, research trends and do their jobs.
When professionals turn to AI engines looking for answers to their questions, we make sure your firm is the answer, increasing visibility and trust.
We’re committed to our clients’ success
Our mission is to humanize complex business conversations to help your firm stand out from the sea of sameness. Does it work? Our clients say yes.
CASE STUDIES
Scribewise helps expert firms do their thinking in public. We call this insight-led growth
The Scribewise GEO approach for professional services firms
We help your firm to be cited as a trusted authority and positioned ahead of your competitors in the AI-driven recommendation economy. AI search is fundamentally different from traditional search in that it is focused on the entirety of your online presence. We’ll ensure that your website is technically sound and your onsite content appeals to the LLMs, and we’ll also generate positive media coverage in top-tier and vertical industry press.
We help you showcase deep expertise in important niche topics, rather than surface-level SEO fluff. By going deep, you can own the answer in AI.
Scribewise uses the AI platform Scrunch to monitor your firm’s AI visibility, conduct prompt research, identify content opportunities and pinpoint where AI engines are sourcing their answers. Then, we’ll make onsite and offsite recommendations to boost visibility across the answer engines that matter most to your prospects.
A different way of thinking
We are always pushing forward to ensure that our clients and our community stay on the leading edge of marketing trends … and we’re not afraid to challenge conventional wisdom.
Frequently asked questions
What should I look for in a GEO agency for professional services firms?
Look for an agency that understands both the technical side (optimizing your site for AI search) and the content side (differentiating your firm and helping you compete across the internet). Most agencies do one or the other.
The GEO agency you choose should audit your site’s content and structure, develop prompts based on questions your audience asks, monitor your site’s performance with an AI search visibility tool, recommend and make content updates, and develop a media relations strategy that will help you compete in your industry. Scribewise, for example, combines industry-specific thought leadership, earned media placements and Scrunch-based AI monitoring for professional services firms.
What's included in a Scribewise GEO engagement?
A Scribewise GEO engagement begins with a technical assessment and strategy development, and then moves into content updates, content creation, media relations and monthly visibility monitoring.
Assessment (first four weeks)
- Website content and structure audit to review your core service pages and blog content to identify gaps and opportunities to improve AI visibility.
- Technical assessment to ensure AI crawlers can reach your content.
- Prompt development that aligns with questions your audience is asking and maps to services, products and thought leadership content.
- Citation landscape review to understand competitor and third-party content that appears in AI answers.
At the end of four weeks, you receive a GEO strategy that outlines your brand’s baseline, suggestions for improvement and an ongoing content strategy.
Ongoing
- Content strategy and development to update and create content both on and off your website to improve your share of voice—where your firm shows up in AI answers relative to competitors.
- Media relations to strengthen your brand’s authority in the outlets your audience trusts.
- AI visibility monitoring with Scrunch to track your brand presence, sentiment and share of voice against competitors in AI answers.
What do you report on, and how often?
We’ll meet monthly to discuss:
- Brand presence (where your firm is named) compared to competitor firms
- Brand presence across AI platforms we’re tracking
- Citation share, including which webpages are being cited in answers
- Citation sources, including what other sites are being used in AI answers
- Sentiment, including whether the answers you appear in are positive or negative
- The focus for the next month, including content updates, new content projects and media relations