Services
Public Relations for Professional Services
Media relations to boost awareness and build trust
Before a prospect will consider hiring your firm, they need to trust you. Scribewise is your unfair advantage. By incorporating (or adopting) a comprehensive public relations plan, your brand will break through in media, capture share of voice and build your subject matter experts into Subject Matter Unicorns.
We’re committed to our clients’ success
Our mission is to humanize complex business conversations to help your firm stand out from the sea of sameness. Does it work? Our clients say yes.
CASE STUDIES
Scribewise helps expert firms do their thinking in public. We call this insight-led growth
The Scribewise approach to PR for professional services
We believe in insights-driven public relations; this has been our approach for over a decade, and it’s the perfect fit for what professional services firms need to generate awareness and establish credibility.
We start at the firm-wide level, working with you to uncover your organization’s industry point of view and establish your thought leadership platform. Our goal is for all of our efforts to ladder up to this organizational POV, which creates consistency and resonates with the media.
From here, we work with individual subject matter experts to explore the nuances of their thinking, their thoughts on industry trends, their passion for their work and any contrarian viewpoints they may have.
Here’s how the work flows in practice:
Our Public Relations Process
A different way of thinking
We are always pushing forward to ensure that our clients and our community stay on the leading edge of marketing trends … and we’re not afraid to challenge conventional wisdom.
Frequently asked questions
How does PR work alongside other marketing efforts?
PR is the great multiplier for your marketing efforts. We create campaigns around the quality of your ideas, delivering the credibility and visibility of trusted third-party sources by securing media placements, speaking opportunities and awards. When combined with thought leadership, brand strategy and GEO, PR helps ensure your expertise is visible to both people and AI engines.
How long does it take to see results from PR?
It’s possible to get some quick wins with quotes and media mentions. However, the true payoff comes with building a sustained presence and reputation (with both journalists and prospective clients) over months and years of consistent effort, with results compounding over time as your credibility grows.
What types of results can I expect from a PR engagement with Scribewise?
We focus on securing consistent, meaningful coverage that boosts awareness, builds credibility and amplifies your firm’s expertise. Results often include media mentions, interviews, bylined articles and greater visibility in both traditional and AI-powered search environments.
What should I look for in a PR agency for professional services firms?
First, look for a team that starts with your firm’s point of view rather than jumping straight to tactics like press releases. You need an agency that can help you uncover a genuine industry perspective and build a thought leadership platform around it. Look for an agency with real relationships with editors and journalists (not just a distribution list), experience placing bylined articles and commentary in trade and business media, and a process for turning that earned coverage into content that performs in both traditional and AI search. At Scribewise, we combine insights-driven PR strategy, established relationships with editors in the professional services trade press, and GEO-informed distribution for professional services firms.