AI search will surpass SEO by 2028. Shift to LLMO now—prioritize citations, clarity, and credibility to show up in AI-generated answers.

An analysis of 1 million AI responses shows where large language models (LLMs) are sourcing their answers. This post helps you understand what LLMs value in forming their answers, informing your marketing strategy.

In 2025, we appear to have reached the beginning of the end of the content marketing era. It’s efficacy is diminished, consumer behavior has changed, and AI has lowered the value of content.

In 2025, we appear to have reached the beginning of the end of the content marketing era. It’s efficacy is diminished, consumer behavior has changed, and AI has lowered the value of content.

In 2025, we appear to have reached the beginning of the end of the content marketing era. It’s efficacy is diminished, consumer behavior has changed, and AI has lowered the value of content.

Thought leadership content is the best path forward when it comes to marketing for professional services firms. It’s important to understand that thought leadership is not a quick fix; it’s a long-term strategy for sustained success.

Professional services firms must differentiate themselves from their competition. It’s the surest path to rapid growth. Employment services attorney Michael Cohen has done just that, embracing fictional character Ted Lasso to rise above the sea of sameness in employment law, and outperforming his peers.

Professional services firms must differentiate themselves from their competition. It’s the surest path to rapid growth. Employment services attorney Michael Cohen has done just that, embracing fictional character Ted Lasso to rise above the sea of sameness in employment law, and outperforming his peers.