Industries
Marketing for Benefits Consulting Firms
Making benefits consulting firms unignorable
Benefits consulting firms like yours operate in a complex, volatile marketplace. The service you provide is vitally important for employers, but unfortunately, they have a difficult time telling you apart and choosing the right strategic partner. Scribewise creates the thought leadership platform that demonstrates your know-how to employers, raises your profile and builds trust.
We’re committed to our clients’ success
Our mission is to humanize complex business conversations to help your firm stand out from the sea of sameness. Does it work? Our clients say yes.
CASE STUDIES
Scribewise helps expert firms do their thinking in public. We call this insight-led growth
Our proven model for marketing benefits consulting firms
We know your industry. We can talk about PBMs, stop-loss ratios and plan design all day long.
Through the years, we’ve built a thought leadership flywheel that makes it simple for busy producers to maintain a robust, confident stream of thought leadership—even in renewal season.
It begins with smart, efficient interviews with your subject matter experts—in 30 minutes, we can collect enough information to create months’ worth of marketing assets. We transform their thinking into compelling thought leadership content that becomes the launchpad for a wide variety of content formats—blog posts, bylined articles, media pitches, infographics, videos, social chips, webinars and microsites. We use all of these assets to transmit your consultants’ thinking through media relations, social media and email marketing.
Our thoughts on turning producers into thought leaders
We are always pushing forward to ensure that our clients and our community stay on the leading edge of marketing trends … and we’re not afraid to challenge conventional wisdom.
Frequently asked questions
How does Scribewise ensure technical topics resonate with a non-technical audience?
Our mission is to humanize complex business conversations. Unlike other agencies, we thrive in the world of HDHPs, SBCs and PPOs. We view our job as jargon slayers, charged with finding the right level of language to connect with your audience without being overly simplistic.
Can Scribewise support firms during busy renewal seasons?
Yes. Our model is designed for the realities of your business cycle. For starters, once we’re up and running with you, we typically only need an SME for an hour a month to create the content that keeps them in the spotlight. We handle all content planning, interviewing and publishing so producers and consultants can focus on clients during peak renewal times, while still maintaining a consistent thought leadership presence.
What’s the difference between thought leadership and traditional marketing?
Traditional marketing often focuses on features, services or price—and the trouble in benefits consulting is that everyone says the same things. Thought leadership, by contrast, highlights your team’s expertise and unique insights—positioning you as a trusted advisor. Scribewise helps firms “do their thinking in public” so employers see your firm as an indispensable partner.