Industries
Marketing for Consulting Firms
Stepping out of the shadow of the Big 4
If you want to compete with the big guys, you can’t imitate the big guys. You need to demonstrate a deeper level of expertise or a unique point of view; otherwise, you’re just competing on price. Scribewise helps you find your Neon Fingerprint—the unignorable, instantly-recognizable signal that this is your firm.
Your Neon Fingerprint becomes the foundation of all marketing activities, fueling thought leadership campaigns and igniting growth.
We’re committed to our clients’ success
Our mission is to humanize complex business conversations to help your firm stand out from the sea of sameness. Does it work? Our clients say yes.
CASE STUDIES
Scribewise helps expert firms do their thinking in public. We call this insight-led growth
Turning your expertise into scalable growth
Most management consulting firms are selling into a highly focused, complex environment. The traditional way to do this is hand-to-hand combat—trying to secure one-at-a-time referrals, an approach that often works but never scales. The smart folks at Scribewise help you turn those one-to-one conversations into one-to-many thought leadership campaigns.
We interview your consultants to understand the conversations they’re having with clients and prospects. These conversations are the seeds of thought leadership—we extract this knowledge from your team and weave it into compelling content, going beyond written thought leadership and including video, infographics, social chips and other formats that resonate emotionally with the audience.
Creating thought leadership is only half the job—we have to get it in front of your future clients. We do this through public relations, LinkedIn and other channels, making it easy for you to get noticed by prospective clients. Increasingly, this also means optimizing for LLMs—generative engine optimization (GEO).
All while you get back to the important business of billing hours.
Thought Leadership for consulting firms
We are always pushing forward to ensure that our clients and our community stay on the leading edge of marketing trends … and we’re not afraid to challenge conventional wisdom.
Frequently asked questions
Will this take my consultants away from billable work?
No! We’ve designed our process to minimize disruption. Our strategists conduct short, focused interviews that capture your consultants’ best thinking. We handle all the writing, design, and distribution—so your team can focus on serving clients. It’s reasonable to expect your subject matter experts to have to commit 1-2 hours per month when they’re working with us.
How is marketing for management consulting firms different from other industries?
Marketing a consulting firm is about showcasing expertise, not pushing products. For years, professional services marketers have followed the path of marketers at SaaS and other product companies and, well, it doesn’t work for a business like yours. Your buyers are often making six- and seven-figure buying decisions. To do this, they need to know about you and they need to trust you. Thought leadership marketing is the best way to make this happen.
We rely on referrals. Why do we need marketing at all?
Referrals are powerful, but they don’t scale. You can’t control when they come or who they come from. Thought leadership marketing amplifies your expertise, so instead of waiting for introductions, you’re constantly creating them.