Our Process and Pricing
You want to move forward. This is the way.
The Scribewise Process
We’ve been working with professional services firms for more than a decade and have learned what works (and what doesn’t!). We’ve developed this process as the best way to quickly and efficiently establish your company and your professionals as thought leaders.
1
Articulation and Alignment
In this short-term project, we will learn about where you are, where you want to go and the best way to get you there.
You’ll get:
- A refreshed value proposition and messaging
- Alignment between your business goals, marketing goals and the activities that will help you achieve them
- Recommendations on Essentials—the foundational marketing pieces you need to go forward
- A marketing action plan that details recommended content types, tactics, distribution channels and the analytics we’ll track to optimize progress
- Budget options for how we can work together
2
The Essentials
The Essentials position your firm as the superior alternative and ensure you get the most value from your marketing efforts.
Here are the foundational pieces that every business needs to have fast, sustainable growth:
- A website that tells your story and enables prospects to find what they want
- A refreshed brand that aligns with your updated value prop
- Brand guidelines that unify your voice and look
- A defensible industry point of view (POV)
- The foundational thought leadership content to support that POV—such as eBooks, microsites, landing pages or a thought leadership library
- Sales collateral and case studies that align with your industry POV
You may have a lot of these Essentials already. Some may need updating. And some may not exist yet. We’ll work with you to get you what you need so you can go where you want to go.
3
Demand Activation
Our focus for ongoing marketing is thought leadership-driven demand generation. This is where we raise your profile, build your credibility and position your firm as the go-to service provider for your ideal clients. Our work here is fueled by written content, design, video and animation production.
- Thought leadership—blogs, eBooks, infographics, Story Streams and whatever else we can dream up together
- Subject matter expert (SME) activation—positioning your professionals as thought leaders on LinkedIn. We provide the toolkit and the ongoing support with written posts, video and “social chips”
- Media relations
- Paid promotion on LinkedIn and vertical industry media
All backed by a commitment to analytics that keeps us iterating toward success.
Scribewise Pricing
We bring a help-first ethos to every meeting, even if we’re not working together yet.
We charge reasonable fees that work for both your budget and our team. This helps to create the symbiotic relationship that has led to an average client tenure of almost seven years.
So, let’s talk money. Here are some guidelines:
For Articulation and Alignment: $12,500.
For projects: starting at $15,000.
For ongoing relationships: starting at $6,000 per month.
Ready to talk?
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