Blog
Blog

Services

Generative Engine Optimization for Professional Services

We make your firm unignorable in the AI search era

Generative engine optimization (GEO) is a huge leap forward from traditional SEO. People are turning to AI answer engines like ChatGPT, Perplexity, Claude and Gemini to help them answer their questions, research trends and do their jobs. 

When professionals turn to AI engines looking for answers to their questions, we make sure your firm is the answer, increasing visibility and trust.

Let's Talk
Let's Talk

We’re committed to our clients’ success

Our mission is to humanize complex business conversations to help your firm stand out from the sea of sameness. Does it work? Our clients say yes.

Jess Walsh
Jess Walsh Director, Content Development & Distribution The Judge Group
"Scribewise remains adaptable and understanding of our evolving needs and priorities. Beyond the high quality of their work, what I appreciate most is how easy they are to work with. Scribewise is truly a partner, not just a vendor."
R. Jason Rowe
R. Jason Rowe Managing Director, Corporate Communications and Growth Weidenhammer
"Scribewise may be the best partner I’ve ever worked with in terms of strategic collaboration and capturing our brand voice without hand-holding. They always deliver (and often overdeliver!)."
Moira Bishop
Moira Bishop VP, Brand Marketing eMoney Advisor
"It’s so rewarding to see our engagement numbers climb and be recognized for the compelling thought leadership content that we produce in partnership with the team at Scribewise."
Katie Ingelsby
Katie Ingelsby Director of Marketing Birch Benefits
"As we continue to evolve, Scribewise is there to help us make the right changes to reflect our growth and capabilities without disrupting our team and without losing the parts of our written and visual identity that are still working for us. "
Marcia O’Connor
Marcia O’Connor CEO and Founder The O’Connor Group
"Scribewise has had a transformative impact on our business at The O’Connor Group. Their deep understanding of our industry and strategic approach enabled them to quickly grasp our unique challenges and opportunities."
CASE STUDIES

Scribewise helps expert firms do their thinking in public. We call this insight-led growth

Employee Benefits Firm Generates Demand with Thought Leadership Program

  • Thought Leadership
  • Content and Creative
  • Public Relations
View Case Study

Employee Benefits Producer Sees 20X ROI with Boosted LinkedIn Presence

  • Thought Leadership
  • Public Relations
  • Content and Creative
View Case Study

Loss Prevention Company Expands from 7 Cities to 33 Cities with New Brand Platform

  • Marketing Strategy
  • Branding
  • Thought Leadership
  • Public Relations
  • Content and Creative
View Case Study

Consulting Firm Rebrand and Thought Leadership Drives 22% Growth

  • Marketing Strategy
  • Branding
  • Thought Leadership
  • Content and Creative
View Case Study

The Scribewise GEO approach
for professional services firms

We help your firm to be cited as a trusted authority and positioned ahead of your competitors in the AI-driven recommendation economy. AI search is fundamentally different from SEO in that it is focused on the entirety of your online presence. We’ll ensure that your website is technically sound and your onsite content appeals to the LLMs, and we’ll also generate positive media coverage in top-tier and vertical industry press.

We help you showcase deep expertise in important niche topics, rather than surface-level SEO fluff. By going deep, you can own the answer in AI.

Scribewise uses the AI platform Scrunch to monitor your firm’s AI visibility, conduct prompt research, identify content opportunities and pinpoint where AI engines are sourcing their answers. Then, we’ll make onsite and offsite recommendations to boost visibility across the answer engines that matter most to your prospects.

A different way of thinking

We are always pushing forward to ensure that our clients and our community stay on the leading edge of marketing trends … and we’re not afraid to challenge conventional wisdom.

Eguide

The CEO's Guide to AI Search
Eguide

What is GEO?

Article

A Gold Rush Moment: Why You Should Focus on GEO Now

Frequently asked questions

Why does GEO matter for professional services firms?

Your future clients increasingly turn to AI tools to research, get answers and make business decisions. GEO ensures your firm is recommended as a trusted authority, giving you a competitive advantage in the AI search era.

What does the GEO process involve?

We combine technical website optimization, content strategy and earned media to make your expertise discoverable. Using Scrunch, our AI visibility platform, we monitor how AI engines surface your firm and identify opportunities to improve your presence. Want to learn more abut GEO? Read our FAQ.

How soon can we expect results from GEO?

Timelines vary, but most firms begin seeing improvements in visibility and authority within a few months; in these early days, you can make rapid improvements in your AI visibility. GEO is an ongoing investment that compounds over time as your expertise becomes more widely cited in AI-driven answers.

Let's Talk