For 25 years, we’ve played the SEO game—chasing algorithms, obsessing over traffic, fine-tuning keywords. But AI search is here, and it’s about to bypass SEO. By 2028, AI-driven tools like ChatGPT and Perplexity will drive more traffic than Google. If your brand doesn’t start optimizing for LLMO (large language model optimization) now, you risk digital invisibility.

LLMO isn’t SEO with a facelift. It’s a total shift in how content gets found. LLMs don’t send people ads and results, they send answers. You want your professional services firm to be mentioned in those answers. That means prioritizing third-party citations, semantically rich content “chunks” and formats like Q&As and listicles that LLMs love to digest. 

Check out the full article on Built In.