At Scribewise, one of our mantras is “without content, you don’t exist.” Which is to say, if I can’t find mention of you somewhere on the internet, you’re not a legitimate company. Think about the last time someone told you about a new company they were joining or a...
LinkedIn is no longer just about jobs…it’s about content marketing. According to LinkedIn, 9 billion content impression are delivered in the LinkedIn feed every week. What’s just as a remarkable about that gigantic number is that it’s also 15x greater than the number...
A B2B client approached us last week with a problem we’ve heard over and over again: “My marketing team has created a ton of great content. I know it would make a huge impact on LinkedIn, if only I could get my employees to share it.” So many organizations are putting...
Logic rarely spurs action. So why do most marketers perform their jobs as if Mr. Spock is the audience? Why do they always try to make a logical case for their service or product? Is it because of fear, because it’s safe to hide behind numbers? Or maybe it’s because,...
Should your business be on social media? Maybe. Maybe not. But I’m very sure that it’s the wrong question to be asking; or, more accurately, it isn’t the primary question you should be asking. Because social media – Facebook, Twitter, Pinterest – are very...
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