Where do new business leads come from at your firm? At most professional services firms, the answer is usually something like: Referrals and networking Networking and referrals An RFP we got invited to participate in (sometimes because of referrals and networking)...
Most consultants and professional services providers face the same career-halting, business-diminishing truth: Would-be clients can’t differentiate between you and the competition. They try to overcome this through: More and more networking Begging friends,...
As the rules of online visibility change at lightspeed, a disconnect is emerging inside many organizations. The C-suite sees a massive opportunity in generative AI search, but the marketing teams responsible for generating that visibility are still catching up. Our...
It’s hard to play defense against an opponent that has seemingly unlimited resources, acts omnipotent and never needs to sleep. But that’s the situation Scribewise found itself in over the last couple of weeks. When one of our team members checked what...
When you sell professional services—benefits consulting, management consulting, IT consulting, etc.—your expertise is the product. There are hundreds of thousands of firms out there competing with you—the key to attracting your audience is developing a strong point of...
Website traffic has never been less important. This fact is driven by AI-induced human behavior—if we can get the information we want where we already are, why would we visit a website? “Zero click” is now the expectation. Prospective clients (and...
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