It’s impossible for any of us to know where generative AI will take us. But where are we now? Scribewise recently surveyed 205 U.S.-based professional services marketers and leaders to gauge how they’re embracing the new AI marketing paradigm. The headline...
A CFO at a regional healthcare system asks ChatGPT, “Who are the best management consultants for post-merger integration?” It recommends three firms by name, explains their expertise and cites specific credentials. Your consulting firm isn’t...
Just about all of us are using AI at work, but that doesn’t mean most folks aren’t at least a little bit queasy about using it, what it produces and the long-term ramifications. We surveyed 205 U.S.-based professional services marketers and leaders to...
The calendar just flipped … but not nearly as much as digital marketing flipped in 2025. Do you realize the monumental shift in marketing that is underway? People talk so much about how AI is changing work and life, but when it comes to being found online, we...
What problem does thought leadership solve for professional services firms? Prospective clients struggle to determine which firm is right for them because they can’t judge a firm’s expertise from the outside. Thought leadership helps them navigate this...
The Scribewise crew has been experimenting with AI search for a couple of years now. We have been testing chatbots and exploring how AI is changing marketing (is it as scary as some say?). So when AI search really kicked into gear earlier this year, we evolved our...
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