Does SEO Still Matter for Professional Services Firms?
Since the turn of the 21st century, marketers have been obsessing about showing up in Google and the corresponding website traffic. Now, as AI search takes hold and generative engine optimization (GEO) becomes the new frontier, does search engine optimization (SEO)...
Scribewise Research: Firms Are Rapidly Embracing AI Search
There’s a brand new game in town, and everyone is hopping on the bandwagon. No, not pickleball. We’re talking about generative engine optimization (GEO)—digital marketing focused on increasing your firm’s visibility in AI engines like ChatGPT and Perplexity....