An earlier version of this post used the term large language model optimization (LLMO), but we are shifting to the term generative engine optimization (GEO)—it’s a broader term and seems to be better understood in the market. The missteps and hysterical hallucinations...
An earlier version of this post used the term large language model optimization (LLMO), but we are shifting to the term generative engine optimization (GEO)—it’s a broader term and seems to be better understood in the market. Crazy stat of the day: Gartner predicts...
An earlier version of this post used the term large language model optimization (LLMO), but we are shifting to the term generative engine optimization (GEO)—it’s a broader term and seems to be better understood in the market. Here’s a question all of us are trying to...
For the past 15 years, marketers and business leaders have been obsessed with content. As in, “We need more content!” For most of the last decade-and-a-half, this was true. More content was a key component of progress toward business goals. But today, we’re at the end...
Last week, I spoke with a friend in private equity who had just finished reading our eGuide, “Beyond Thought Leadership: Becoming a Subject Matter Unicorn.” She told me she found it incredibly well done and valuable. (You should grab it here!) And then she...
AI, zero-click content, changes in search, social media algorithm changes—if you’re trying to reach your audience in 2025, there are so many distractions. But I’m here to tell you that the basics of content distribution that have been working for decades still...
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