More than 1 billion people are members of LinkedIn. Few actually log in regularly, but marketers and people at mid-sized professional services firms frequent the social network to connect, learn and build our pipelines. After revamping our positioning this summer, we...
Consultants like to consult. They like to develop creative solutions to solve problems. If they’re any good at their job, they thrive at both problem-solving and managing client relationships. Great consultants cherish this—and so do their clients. But professional...
You know what’s not a barrel of laughs? Employment law. It’s important work. It’s serious work. It’s dry. It can come across as scolding. It is very rarely described as “inspirational.” Unless Michael Cohen is doing your training. Cohen, a partner at law firm Duane...
Remember the prospect you clicked with so well? The one where the initial meeting sparked real excitement? Fast forward a few weeks and … radio silence. If this sounds familiar, you’re not alone. In professional services, the journey from first contact to...
Take a stroll through the websites of most professional services firms, and what do you see? A forest of identical trees that’ll bore you out of your mind. “Innovative.” “Client-focused.” “Strategic approach.” Sound...
New business meetings are exciting—they’re an opportunity for us to understand a prospective client’s pain points, think quickly and tell related stories of how we’ve helped clients in similar industries or with similar problems improve their marketing and grow....
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