Posts by Danielle Kelner
Should We Break Up With Whitepapers? Navigating the Evolution of B2B Marketing

Should We Break Up With Whitepapers? Navigating the Evolution of B2B Marketing

In a digital age where B2B buyer behaviors have evolved, whitepapers face scrutiny. Scribewise conducted a survey revealing a significant gap between marketer strategies and buyer preferences. Only 27 percent of B2B buyers find whitepapers as helpful forms of interactive content, which means marketers must adapt to diverse content formats. Embrace change and reimagine the role of whitepapers in a dynamic B2B marketing landscape.