Only 27 percent of buyers or professional services find whitepapers to be helpful forms of interactive content, which means marketers must adapt to diverse content formats. Embrace change and reimagine the role of whitepapers in a dynamic B2B marketing landscape.
Good marketers are hardwired to please people. Whether that’s your agency client, your customer, your boss, or some other stakeholder in the marketing mix, it’s natural to want to say “yes” as frequently as possible. It makes sense, since saying yes leads to opportunities for success—both personally and for the organization you’re supporting.