Frequently Asked Questions
What types of companies do you work best with?
We work best with professional services firms that have complex offerings, long sales cycles and a deep reliance on expertise. Too often, that expertise is invisible to both prospective clients and the large language models (LLMs) that increasingly influence their decisions.
We help you change that by building a marketing program based on your unique perspective—optimized for humans and AI engines like ChatGPT, Perplexity, Claude and Gemini.
How do I know if we’re a “right-fit” client for Scribewise?
We’re a great fit if your firm sells expertise, because we help you “think in public” to showcase that expertise. If you have a complex, consultative offering and rely on the trust built through relationships, referrals and reputation, we can help you scale your marketing. Our best clients have strong opinions, deep subject-matter expertise and a desire to grow by making that expertise more visible.
We’re probably not the right fit if you’re looking for a quick marketing fix or short-term lead generation.
What industries or niches within professional services do you specialize in?
We specialize in expertise-driven organizations—firms whose value comes from what their people know. That includes:
- Management and strategy consulting firms
- Technology and IT consultancies
- Benefits consulting firms
- Healthcare providers
Our work across these verticals gives us deep familiarity with the nuances of your industry and how to uncover your intellectual capital.
How will you get to understand our business?
Our job is to extract knowledge from your team and transform it into a compelling, defensible point of view. That’s the heart of your marketing and feeds directly into your generative engine optimization (GEO) strategy.
We thrive in complexity. To work at Scribewise, you must be intellectually curious, always excited to learn new things. You’ll see this in our Insight and Alignment phase. We bring an investigative, journalistic approach to learning about the nuances of your business, and our commitment to you is to always have our brains turned on so that we can:
- Ask the right questions
- Capture your voice
- Identify human and AI discoverability gaps
- Shape messaging that resonates with both humans and AI
We already have a strategy; can we just hire you to execute that strategy?
When you engage with us for Insight and Alignment, our purpose is to enhance whatever strategy you have; sometimes that means we’re building a strategy from scratch.
Diving straight into execution without understanding the “why”—and without adapting it for AI discoverability—would be a disservice. You’re paying for our strategic brains; we make sure they’re working for both human and AI audiences.
What do you mean by “thought leadership marketing”?
Thought leadership marketing is about helping your experts share ideas that educate, inform and build trust with your future clients. It’s not SEO slop—it’s content with a strategic purpose.
At Scribewise, we use thought leadership to position your firm as the go-to authority in your space. We extract your team’s insights, craft them into clear, compelling narratives and deliver them across the right channels.
How much of our team’s time and energy do you need?
We carry the bulk of the execution load, but we need your input early on, especially from your leadership and subject matter experts.
Expect:
- 2–3 hours gathering key materials
- A short marketing survey for all team members
- 30-minute interviews with leadership
- SME interviews to inform content and AI-optimized messaging
- Weekly 30-minute check-ins with your marketing team during active phases
- Various SMEs will need to set aside time for 30-minute interviews to provide their expertise as part of the ongoing content creation process.
Do you offer generative engine optimization (GEO)?
Yes. We integrate GEO into our marketing process to ensure your expertise is visible to both humans and large language models like ChatGPT, Perplexity, Claude and Gemini.
See our full GEO FAQs for details on what GEO is, why it matters and how we deliver it.
What services do you offer?
Our core strength is that we can create a compelling narrative for your company—everything flows from that. Our capabilities include:
- Brand messaging and value proposition development
- Thought leadership strategy and content creation (AI-ready formats)
- Generative engine optimization (GEO)
- Graphic and motion design
- Website design and LLM-friendly development
- Social media and SME activation
- Account-based marketing and sales enablement
- Media relations and PR for both human and AI exposure
Do you work on projects?
Yes. We know that sometimes you just need to get something done, and when we have available bandwidth, we’re glad to dive in and help you create that whitepaper, eGuide or AI-optimized case study, etc. Our minimum fee for a project is $15,000. We also work on larger, one-time projects, such as website builds.
That said, most clients see the best results through ongoing engagement, where GEO and demand generation build momentum over time.
What makes Scribewise different from other agencies?
There are three things that set us apart from those other guys:
Professional services focus
We’ve worked with dozens of professional services firms and have helped them generate millions of dollars in new revenue. We understand your complex, consultative sales process.
Demand generation and AI discoverability
We’re hyper-focused on making you unignorable to both humans and large language models.
Strategic and hands-on
Marketing is about both thinking and doing. We think big and execute with precision—producing work that future clients and AI tools can’t ignore.
What do you charge?
Every client engagement is different because every client’s needs and goals are different.
We charge a flat monthly retainer starting at $6,000 per month with a minimum of a six-month commitment. For this fee, you’ll get a mix of content creation, graphic design, GEO advisory, social media management and media relations. Our biggest client relationships are for $30,000 per month.
Our fee for projects starts at $15,000.
How do you define success for your clients?
It begins with understanding your business goals and making sure that your marketing goals align with your business goals. From there, we recommend specific metrics to determine a baseline and then track them as we move forward together.
Increasingly, we recommend measuring how your firm’s AI visibility grows over time. We monitor the frequency and accuracy of LLM references, citations and AI ranking for key industry topics.
How big is Scribewise? What’s the team’s background?
We’re a team of 10, most of us local to the Philadelphia region. Our in-house team consists of marketing strategists, writers and designers. These smart folks specialize in brand messaging, content marketing, graphic and motion design, media relations, social media management, website development, account-based marketing, sales enablement and GEO strategy and implementation.