Scribewise Blog

In 2025, we appear to have reached the beginning of the end of the content marketing era. It’s efficacy is diminished, consumer behavior has changed, and AI has lowered the value of content.

Thought leadership content is the best path forward when it comes to marketing for professional services firms. It’s important to understand that thought leadership is not a quick fix; it’s a long-term strategy for sustained success.

AI, zero-click content, changes in search, social media algorithm changes—if you’re trying to reach your audience in 2025, there are so many distractions. But I’m here to tell you that the basics of content distribution that have been working for decades still work—although maybe with a few twists.

Professional services firms must differentiate themselves from their competition. It’s the surest path to rapid growth. Employment services attorney Michael Cohen has done just that, embracing fictional character Ted Lasso to rise above the sea of sameness in employment law, and outperforming his peers.

Professional services firms must differentiate themselves from their competition. It’s the surest path to rapid growth. Employment services attorney Michael Cohen has done just that, embracing fictional character Ted Lasso to rise above the sea of sameness in employment law, and outperforming his peers.

Professional services firms must differentiate themselves from their competition. It’s the surest path to rapid growth. Employment services attorney Michael Cohen has done just that, embracing fictional character Ted Lasso to rise above the sea of sameness in employment law, and outperforming his peers.