Change is hard. Change at large organizations is even harder. But if you have confidence in a new way to do things, you’ll fight for the idea. This is the story of how Michael Brenner used data to fortify his belief in a new way and change the way SAP marketed itself.
Posts by Kaitlin Loyal
Common Marketing Misfires, and How Not to Shoot Yourself in the Foot
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The Secret to Creating the Best Thought Leadership? Know Your SME
Fueling Thought Leadership with Bylined Articles
At Scribewise, one of our mantras is “without content, you don’t exist.”