As marketers, we’re all driven by the dream of hitting a grand slam home run. We want to create a campaign or program that breaks through and creates a dynamic impact. And yet the path most marketers pursue actually prevents them from reaching this goal.
Too often, marketing departments put their noses down into spreadsheets, and lose the emotional aspect of what they’re trying to do. And that is automatically limiting; because emotion, not numbers, is the gasoline that fuels marketing awesomeness.