Why inclusive language matters for healthcare marketers
BY Cassie Drumm
March 18, 2022

All people deserve access to quality healthcare. That’s why it’s important for those who work in the healthcare industry—from providers to administrators to marketers—to embrace an inclusive culture. We, as healthcare marketers, must use inclusive language in order to fulfill the mission of providing healthcare services to the entire community. 

Inclusive language recognizes diversity, conveys respect and is sensitive to the differences that exist among your patient population. Using inclusive language means acknowledging all people, regardless of race, religion, culture, gender identity, sexual orientation, physical abilities and intellectual abilities. Not only does the use of inclusive language ensure that patients are getting the care they need, but it also plays a role in customer experience. 

Figuring out how to do this requires a thoughtful approach. We’re here to help. This deck reiterates why inclusive language in healthcare marketing is so important and suggests a path forward for implementing a change in your writing standards.

Download our Guide to Inclusive Language for Healthcare Marketers.

Healthcare Inclusive Language

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