LinkedIn: B2B necessity, confounding mystery. 

You very likely spend a lot of time on LinkedIn but, like a lot of our social media activity, it isn’t always time well spent, especially when you consider that there is a business purpose for your LinkedIn activity.

Too often, people are trying to reach some sales goal way too quickly, which is why we advocate playing the LinkedIn long game. 

It’s also important to have a basic understanding of how LinkedIn works—how often should you post? When should you post? What types of posts work best?

We created this infographic below to help you better understand what works and what doesn’t on LinkedIn.