Scribewise Blog
Yup, Infographics Still Work: How Visualizing Data Can Create Demand
By harnessing the power of infographics to visualize data and communicate ideas effectively, professional services firms can create demand, drive engagement and stand out in today’s competitive digital landscape.
Paging Dr. Google: How AI Can Help You Create Better Content For Your Patients
As dystopian as it sounds, artificial intelligence (AI) already plays a big role in our daily lives. It’s present and working, even when we don’t realize it. And while it’s scary to think about patients searching for diagnoses through ChatGPT, it may actually be a good tool for us to use to reach them.
Catching Eyes, Closing Deals: How to Create Case Studies that Convert
While case studies may not be a novel concept, their effectiveness in driving conversions remains unmatched. By adopting a fresh perspective and embracing innovative approaches, marketers can breathe new life into this traditional content type.
Marketing Wellness: How to Promote Preventive Care with Content
By embracing content marketing, social media, email marketing and digital channels, healthcare organizations can effectively disseminate valuable information, encourage preventive measures and strengthen patient engagement. Just like any other activity, promoting care isn’t just about marketing services—it’s about empowering people to take control of their health, one proactive step at a time.
Survey: Marketers are Struggling to Keep Up with Client Buying Habits
A survey of professional services marketers and buyers shows that marketers too often rely on old tactics and don’t deliver what prospects want.
Here’s How Healthcare Providers Do Content Marketing
Healthcare providers are mission-bound to help make their communities healthy. Here are examples of health systems that do that by providing great content.
A Prescription for Streamlining Your Content Process
An efficient process for creating high-quality, journalistic content helps healthcare providers increase website traffic, develop better brand recognition, schedule more appointments and improve communication between patients and providers.
Case Study: Creating a Maternity Content Hub to Acquire New Health System Patients
Women make about 80% of the healthcare decisions for their families, regardless of whose insurance policy dictates care choices. Scribewise helped Geisinger Health System build a maternity life phase content hub to attract new female decision-makers and their...
Case Study: Reaching Patients Where They Are With Organic Content
Inspira Health is a fast-growing, regional health system that was looking to improve brand awareness and gain new patients. Knowing that up to 80% of internet users regularly search for health information before they set foot in a doctor’s office, the marketing team...
The Write Rx: Elevating Healthcare Communication with Patient-Centric Content
If you work in healthcare, you’re likely familiar with the concept of patient-centricity and the bevy of benefits that come with it: better clinical outcomes, increased patient retention rates, improved health literacy, greater engagement across patient populations...