Unlock the secrets of crafting friendly health content! From simplifying jargon to strategic distribution, learn how to connect with your audience effectively.
Posts by Cassie Drumm
Paging Dr. Google: How AI Can Help You Create Better Content For Your Patients
As dystopian as it sounds, artificial intelligence (AI) already plays a big role in our daily lives. It’s present and working, even when we don’t realize it. And while it’s scary to think about patients searching for diagnoses through ChatGPT, it may actually be a good tool for us to use to reach them.
Here’s How Healthcare Providers Do Content Marketing
Healthcare providers are mission-bound to help make their communities healthy. Here are examples of health systems that do that by providing great content.
A Prescription for Streamlining Your Content Process
An efficient process for creating high-quality, journalistic content helps healthcare providers increase website traffic, develop better brand recognition, schedule more appointments and improve communication between patients and providers.
Embracing Disagreement: A Path to Better Marketing
We should always be polite to our colleagues. But that doesn’t mean we should always agree with them. In fact, the best thing we can do for co-workers—and the companies we work for—is to disagree in order to build something better.
Why inclusive language matters for healthcare marketers
Many content marketing efforts get bogged down in the approval process. Here’s how to create an approval process to keep things humming.
![[Webinar Recap] Why Your Employer Brand Should Repel Candidates](https://scribewise.com/wp-content/uploads/2021/11/M4HPete2-400x250.png)
[Webinar Recap] Why Your Employer Brand Should Repel Candidates
Businesses get stuck for all kinds of reasons, but if you’re stuck you can’t just throw in the towel. Here’s how to know if your company is in its adolescence and what to do about it.
![[Webinar Recap] How Storytelling Drives Business Growth](https://scribewise.com/wp-content/uploads/2021/10/1-400x250.png)
[Webinar Recap] How Storytelling Drives Business Growth
We invited Heidi White, CMO of Navigate, to chat with John Miller, president of Scribewise, in a live case study as part of our Marketing for Humans webinar series.
![[Webinar Recap] The Power of Perspective: How Thought Leadership Can Humanize Your Brand](https://scribewise.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-17-at-9.26.05-AM-400x250.png)
[Webinar Recap] The Power of Perspective: How Thought Leadership Can Humanize Your Brand
Businesses get stuck for all kinds of reasons, but if you’re stuck you can’t just throw in the towel. Here’s how to know if your company is in its adolescence and what to do about it.
