B2B sales cycles are often long—a couple of months to more than a year—and it’s marketing’s job to develop a strategy that will introduce your company and its solutions to your audience and potential customers, and then nurture them along the way. Yes, B2B marketing...
B2B brand storytelling—creating a compelling, emotion-driven narrative to cultivate trust for your company—works. The evidence is established and overwhelming—B2B buyers are more likely to buy when they have an emotional connection to a brand and they’re willing to...
Producing videos for your B2B organization’s social platforms, emails and website doesn’t have to be a large-scale project that costs tens of thousands of dollars. Today, video shot on a smartphone is widely accepted, thanks to excellent built-in cameras and...
There is so much bad, boring or just plain unhelpful content on the internet. Great content informs its audience. It entertains. It delivers a unique point of view. Therefore, fighting against this content mediocrity in your content marketing strategy matters. People...
Does the world need another business book? I say hell yeah! So, I wrote one. Playing It Safe Sucks is on sale now—get ‘em while they’re hot! Playing It Safe Sucks is a bit different from most business books out there. For starters, it’s not too long, so you can rip...
When you hire Scribewise or any other marketing agency, there is typically a bit of mystery. Mystery can be fun, but it can also be a bit scary—you’re making a commitment that requires at least a little leap of faith. What’s going to happen? Do they understand our...
Like most websites, we use cookies and similar tools to remember your preferences, understand how our site is performing and make sure our ads are useful rather than random.
