As a newly minted brand manager almost two decades ago, I had a daunting task in front of me: Build the brand for a tech startup that captured exactly how cool and industry-changing we all knew the company could be. But it had to be done in a way that appealed both to...
ChatGPT. It’s all anyone can talk about. At this point, we all know what it is, but for copywriters and marketers, how do you use it? Use it like a research database or free intern? Your own personal editor, like Technically Media CEO Chris Wink suggests? Or use it to...
Courageous marketing is the antithesis of going along to get along. It involves taking a stand and responding without trying to please everyone. But there’s a fine line between being responsive and being reckless. Understanding what courageous marketing is involves...
Having grown up with the internet and in the marketing industry, Scribewisers have learned a lot about search engine optimization over the years. One thing we know, and we believe strongly, is that for most B2B organizations, SEO isn’t all that important. Many B2B...
If you haven’t started marketing with video in 2022, you’re standing still. Video is the number one format content marketers use to engage with their audience. More specifically, short-form video (think 30 seconds or less) has risen to the top of the marketing mix...
It’s not easy to be the “Bold Marketer” or a “Courageous Marketer.” It’s safer to do things that have been done, to prove things that have been proven. After all, there’s a lot on the line–revenue, opportunity, reputation … not to mention your own job. The thing is,...
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