Good marketers are hardwired to please people. Whether that’s your agency client, your customer, your boss, or some other stakeholder in the marketing mix, it’s natural to want to say “yes” as frequently as possible. It makes sense, since...
There is a saying among college students: “Cs get degrees.” And it is very much true. They do get degrees, and those C-grade earners do graduate … typically into the middle lane of life. But for most of us marketers, we are actively seeking to avoid being in the...
Whether you’re playing the contrarian or the defender, embracing disagreement is an essential pit stop on the road to courageous marketing. It’s easy and safe to be agreeable. Disagreement takes moxie. It takes the audacity of speaking out when your boss is wrong...
Courage in marketing is sticking your neck out and going after an idea that’s going to get attention and drive results for your organization. But getting buy-in and building organizational confidence for a courageous endeavor can be difficult. Ask marketing pro...
We’re all working in uncertain times. After more than two years of the pandemic, we’re now going eyeball-to-eyeball with a recession. Online, the woe-is-me crowd dominates. In this atmosphere, it’s not a crazy idea to think let’s just sit tight. We can kick the...
Building a new website is a big, exciting project requiring significant time, money and brainpower. It takes months to do it right. When it’s done and launched, it’s worthy of a company-wide party. There is always internal excitement about a new website. And yet so...
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