We did it! After months of planning, a few test runs and a pep rally, the team at Scribewise was thrilled to present our first half-day conference, Marketing for Humans, on April 13. We expected the event to offer tons of actionable tips and strategic insight into...
If you’re still marketing your product or service the same old way, you’re almost certainly seeing diminishing returns. Marketing teams that only hype their product are failing. Why? Because customers can change the channel, or click to another website, or...
As marketers, all of us tend to rush right in with answers. We pride ourselves on assessing a situation quickly and then proudly proclaiming the answer. But the last thing your business or marketing strategy needs is knee-jerk hot takes. Here’s a real-life example of...
I subscribe to a tech and entrepreneur listserv to stay connected to our community. A few weeks back a fellow marketer responded to a question and the name of the agency in her email signature caught my eye, so I visited her site find out exactly what they do. It...
Over the past two decades, B2B marketers have become obsessed with connecting to people on the internet, like the rest of us, in an attempt to reach our audiences and help them through the buyer’s journey. To say this internet-savvy has transformed B2B purchases is an...
What is this content marketing thing you’re hearing so much about? And, more importantly, can it help your business grow? The answer is that, yes, content marketing can help your company grow. It can build trust with your customers and prospects, help fuel sales...
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