Do you ever feel like you’re best friends with someone who you only really know from social media? Maybe you haven’t even talked to this person, you just follow them and watch their Instagram stories every day. So why does it feel like you’ve been friends for ages...
The new normal. We’ve all heard about it, talked about it or used it as the opening line of a marketing blog. Most of us say it inside our heads with capital letters: The New Normal. When I first considered that idea, I anticipated that we’d eventually arrive at...
A few months ago, the Scribewise team sat in a client meeting pitching our Executive Activation program—a service where we help clients curate content and create on-brand commentary and messaging to share on their LinkedIn profiles. We were deep into explaining how...
Most companies we know are very unsure of what they’re supposed to do right now. They’re wondering what’s appropriate, and what’s not. There’s a tendency to want to have someone tell you the answer, but every situation is unique, and...
Way back in 2008, Seth Godin said, “Content marketing is the only marketing left.” Well, in the ensuing decade we’ve just about killed content marketing with all of our clickbaity headlines and articles like What We Can Learn from Mr. Robot. We’re totally saturated in...
The Scribewise team loves digging in to a new business and getting to know what they’re all about so that we can help you tell your story to the world. We like to think we’re pretty easy to work with. But naturally, some of our client relationships are more productive...
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