The adage “prevention is better than cure” is an indisputable and timeless truth. By prioritizing regular check-ups, screenings and healthy lifestyle practices, patients can detect and address health concerns at an early stage, often preventing more...
Is it me, or is the world spinning faster and faster? Things change fast these days, conventional wisdom gets flipped on its head in a nanosecond, and we’re all spending our time trying to keep up. In marketing, it seems like all the truths we believed just two years...
Studies show that up to 80% of internet users in the U.S. look online for health information before they visit their doctor. It makes sense—think of your own experience with illness. You likely pull out your phone to Google symptoms before calling to make an...
Some of the best feedback we get from healthcare clients is that we make their jobs easier. I think this is, in part, because we’ve developed an airtight content creation process. We streamline the content process so that your team doesn’t have to worry about keeping...
If you work in healthcare, you’re likely familiar with the concept of patient-centricity and the bevy of benefits that come with it: better clinical outcomes, increased patient retention rates, improved health literacy, greater engagement across patient populations...
If you’ve worked in B2B content marketing for any time you’ve probably been using some flavor of a very popular playbook—a focus on SEO and inbound marketing designed to capture email addresses. I’m sure it was more complex than that and your particular organization...
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