In a social media-driven world, the connection between HR and marketing is tighter than ever before, because every employee is a brand ambassador, whether good or bad. That means attracting, hiring and retaining team members that believe in the brand. 

With that in mind, we invited Pete Van Neste, head of marketing at recruitment software company Pinpoint to share his wisdom on employer branding for our Marketing for Humans webinar series. 

Pete advised us that we should be focused on repelling candidates by being incredibly honest about what’s good and bad about working for our companies. Repelling candidates who aren’t a great fit allows us to focus on the candidates who are the best fit. “A single great hire will have a bigger impact on your business than the biggest deal you closed last month,” said Pete. 

Watch the full webinar for actionable steps on how to be more honest in your employer branding, how to attract the right candidates and how your marketing team can contribute to the hiring process.

What do you do when a consulting firm asks you to infuse more whimsy into their brand? Embrace it! That’s what we did when working with Navigate on their brand reinvention—and the results have not only energized their team but have also completely changed the way they sell. 

We invited Heidi White, CMO of Navigate, to chat with John Miller, president of Scribewise, in a live case study as part of our Marketing for Humans webinar series. 

In this webinar, Heidi and John talk about the power of patience in rebranding and how to ensure that your marketing strategy always ladders up to your business strategy. Heidi provides some great takeaways for in-house marketers on how to get the most out of content marketing and avoid chasing vanity metrics.

Show Notes:

Here are some links to content we discussed during the webinar:

Hiring: Senior Marketing Manager at Navigate

Story Stream by Scribewise: The SEO Delusion

Blog Post: How to Know If You’re an Adolescent Company, and What to Do Next

Velocity Blog Post: Why every marketing strategy should be a Learning Strategy

Video: The Navigate Story