What do you do when a consulting firm asks you to infuse more whimsy into their brand? Embrace it! That’s what we did when working with Navigate on their brand reinvention—and the results have not only energized their team but have also completely changed the way they sell. 

We invited Heidi White, CMO of Navigate, to chat with John Miller, president of Scribewise, in a live case study as part of our Marketing for Humans webinar series. 

In this webinar, Heidi and John talk about the power of patience in rebranding and how to ensure that your marketing strategy always ladders up to your business strategy. Heidi provides some great takeaways for in-house marketers on how to get the most out of content marketing and avoid chasing vanity metrics.

Show Notes:

Here are some links to content we discussed during the webinar:

Hiring: Senior Marketing Manager at Navigate

Story Stream by Scribewise: The SEO Delusion

Blog Post: How to Know If You’re an Adolescent Company, and What to Do Next

Velocity Blog Post: Why every marketing strategy should be a Learning Strategy

Video: The Navigate Story

What first comes to mind when you hear the phrase, “thought leader”? Lee Price defines a thought leader as a person thinking in public, sharing their expertise, their perspective and their vision for the future. 

As part of our Marketing for Humans webinar series, we invited Lee to offer up actionable ideas on building a thought leadership program and nurturing thought leaders.

In the webinar, Lee outlined the different types of thought leaders (beacons, curators and challengers) and why using human voices elevates your marketing strategy. She also shared some wisdom on what makes a thought leader (hint: they don’t have to be a CEO) and how we can encourage others on our team to start speaking up about their expertise and perspectives.