Brand Storytelling Helps Company Launch U.S. Presence

Reigniting Growth for Navigate through Targeted Storytelling

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Catching Eyes, Closing Deals: How to Create Case Studies that Convert

While case studies may not be a novel concept, their effectiveness in driving conversions remains unmatched. By adopting a fresh perspective and embracing innovative approaches, marketers can breathe new life into this traditional content type.

Marketing Wellness: How to Promote Preventive Care with Content

By embracing content marketing, social media, email marketing and digital channels, healthcare organizations can effectively disseminate valuable information, encourage preventive measures and strengthen patient engagement. Just like any other activity, promoting care isn’t just about marketing services—it’s about empowering people to take control of their health, one proactive step at a time.

Survey: Marketers are Struggling to Keep Up with B2B Buying Habits

Healthcare providers are mission-bound to help make their communities healthy. Here are examples of health systems that do that by providing great content.

Here’s How Healthcare Providers Do Content Marketing

Healthcare providers are mission-bound to help make their communities healthy. Here are examples of health systems that do that by providing great content.

A Prescription for Streamlining Your Content Process

An efficient process for creating high-quality, journalistic content helps healthcare providers increase website traffic, develop better brand recognition, schedule more appointments and improve communication between patients and providers. 

Case Study: Creating a Maternity Content Hub to Acquire New Health System Patients

Women make about 80% of the healthcare decisions for their families, regardless of whose insurance policy dictates care choices. Scribewise helped Geisinger Health System build a maternity life phase content hub to attract new female decision-makers and their...

The Write Rx: Elevating Healthcare Communication with Patient-Centric Content

If you work in healthcare, you’re likely familiar with the concept of patient-centricity and the bevy of benefits that come with it: better clinical outcomes, increased patient retention rates, improved health literacy, greater engagement across patient populations and more. 

9 Steps for Developing Core Brand Assets and a Strong Content Marketing Foundation

One does not just … start marketing … without a robust foundation of branded assets that work together to define your business and deepen your differentiators.